MessageDrive - Solutions

<CENTER> <H1>MessageDrive</H1> <hr> <A HREF="index.html" NAME=home>Home</A> <A HREF="mobile.html" NAME=mobile>Mobile</A> <A HREF="media.html" NAME=media>Media</A> <A HREF="solutions.html" NAME=solutions>Solutions</A> <A HREF="corporate.html" NAME=corporate>Corporate</A> <A HREF="glossary.html" NAME=glossary>Glossary</A> </CENTER> <hr> <h1>Solutions</h1> Whether it be a simple mobile database collection or cleansing exercise, or a full-blown global interactive campaign, MessageDrive have the solution.Our aim is to make the relationship with the mobile phone as straightforward as possible, by removing the complexities and technicalities.MessageDrive delivers complete mobile delivery and marketing solutions built upon our mDrive and mCore delivery platforms.Our solutions are both flexible and fully-customizable to provide for the ever-changing shape of the mobile world.   <h2>CRM</h2> MessageDrive believe that Customer Relationship Management is key to any mobile-centric activity.By ensuring delivery and reconciling transactions in real-time, this resolves many customer care issues, at the source. The CRM can provide continuous monitoring of abuse within customer campaigns and content suitability, safeguarding revenues and possible liabilities.Thereby offering a much improved customer experience, in terms of content delivery, leading to higher customer retention for continuing services. Costs can be monitored more effectively during the course of a campaign. Time and costs can be significantly reduced for customer care for manpower and additional communications to your customers. Service and content delivery resubmissions can be almost eradicated. In addition, the data collected by the CRM builds a detailed picture of customer transaction history, service effectiveness, content and customer trends.   <h2>Campaign Manager</h2> Our campaign manager has been developed to allow clear visibility of your mobile marketing activity. This provides real-time monitoring of campaign and competition statistics, for example, how many winners and the predicatability of a winner at every stage of a competition. Through an application-specific graphical user interface, selections and analysis of data can be requested in real-time, with the addition of full and flexible reporting on-demand. Dynamic graphics demonstrate statistics of all campaigns, including geographical data. The process aims to abstract the low-level data to meaningful real-world data for use by marketeers and brand managers. All campaigns and competitions can be setup with a minimum of effort. Competition rules can be changed dynamically during a running campaign. Campaign detail and content can be added at any time. Transaction history can be taken into consideration for the specifcation of a campaign. This can be used to automatically tailor responses to end-users who have previously been involved in a campaign, further adding to the improved experience obtained through use of our systems.   <h2>Reporting Overview</h2> One of MessageDrive's key strengths is our reporting mechanism. Every message that is delivered is tracked throughout its journey.Initially your campaigns are checked for integrity, then again for duplication, and finally against the networks to detect whether a destination mobile number even exists.We bill you for the messages that we are able to deliver. Timing of collection, delivery and arrival is noted on an individual case and all errors are fully reported.Most reports will include a summary of all delivered messages and a detailed breakdown of those messages that were not delivered and the reasons, such as the destination phone is switched off, or out of network.Each report can illustrate the number of products that have been produced, distributed and consumed. Geographical information can also be included. Notification of an available report will be made to the requesting party by email. This will include a link to collect the report from a secure area of the system, which requires authentication.   <h2>Tracking</h2> One of the biggest issues surrounding mobile marketing is the inability to quantify the effectiveness of the activity. It is for this purpose that MessageDrive has developed its tracking solution.By tracking all messages from submission to the point of delivery, including every network transaction, we can reduce costs in the future by eliminating recipients from a distribution list and negate the need for resends. Customer databases can be cleansed throughout service operation. Disconnected and unobtainable numbers can be excluded. Individual mobile phone numbers can be 'blacklisted', where repeated premiums cannot be collected, saving costly attempts to gather all-important revenues. Savings can be made on customer care servicing and resubmission of valuable content. The data fed back from customer interaction provides additional information as to the effectivness and the success of your campaign.By closing the loop between service activity and network connections, we can reconcile transmission and delivery and guarantee premium rate collection. Therefore, eliminating many customer care issues and maintaining the highest quality of service. This offers a true USP over others in this space.   <h2>Reporting</h2> Having looked at reports returned from networks and aggregators it was decided that a more comprehensive solution was needed. By consulting various databases, MessageDrive is able to drill down to offer a far more detailed mobile activity report.Reports can be generated across multiple campaigns and multiple brands. These can be presented in a variety of formats, including Microsoft Excel. This is possible within a few minutes and without halting the performance of the system. The reporting mechanism provides data feeds for integrating directly with your organisations management or marketing information systems for further analysis.MessageDrive can report on the delivery to an end-user and more detailed information as follows:* Handset manufacturer, model and type* Territory and network operator* Full demographic based on historical analysis of data, presented as formatted data or graphically* Frequency of reporting can be fully controlled, or in real-time dependent on your organisations' management information systems* Geographical information can be included where available   <h2>Database Creation</h2> In its simplest form, any mobile activity generates data over and above the requirement of the campaign. Any campaign can be used as a driver to generate new and up to date customer details. The more thought put into the mechanic, the more you can learn about your customers.The technical reality is we collect and store any data that presents itself during the course of the activity related to your campaign and the individual responses.Real data, in real-time, from any live mobile activity. We can provide you with the tools to monitor, analyse and evaluate the effectiveness of current campaigns and make comparisons against previous activities, demonstrating the dynamics of your customers and your service offering. You have an ever-changing picture with each activity. Allowing you greater strategic control over your business. With each transaction, more detail is added. Providing you with an ever increasing level of detail which can be used to help tailor your content offerings, or direct your future promotions.   <h2>Position Location</h2> Location based information can add a wealth of possibilities to mobile campaigns. These maybe through live capture points, for instance your customer enters a zone such as a shopping centre or city. The information can be used most effectively to map the demographics of your customers, to further focus your marketing and service activities.Using information gathered in message transaction and reconciliation in the confirmation of delivery, broad location information can be made available, within standard 'opt-in' agreement.Various techniques can be employed to provide varying degrees of accuracy to the location. Resolution of this information varies widely between urban and rural locations, from five metres to 500 metres. Location based information is to be used solely to obtain consumer positions as a marketing tool. However use of this information is subject to restrictions set out in The Privacy and Electronic Communications (EC Directive) Regulations 2003. This requires the consumer's consent for their mobile to be tracked through agreement to 'opt-in' when requesting your proposed service.   <h2>Billing Gateway</h2> MessageDrive provides a single point of access for global billing solutions.All networks operate on different levels and offer various billing solutions, thereby making global billing difficult to negotiate. Through MessageDrive's billing solution these negotations are set in place ahead of any scheduled mobile activity.Integrating directly with multiple, diverse operator billing systems, the billing gateway enables content and service providers to charge for mobile content downloads sold via Web and WAP storefronts, as well as for SMS and MMS content. Mobile billing can be charged across the spectrum of wireless air protocols (GSM, CDMA, TDMA, iDEN, iMode) over all network technolgies (HCSD, GPRS, 3G including HSDPA). These can be further integrated with credit and debit card acquisition.In some markets, depending on operator regulations, the gateway can be used to charge for products other than mobile content, such as web fulfillment services (movie tickets, music downloads, etc.) and the purchase of pre-paid credit.   <h2>Premium Rate & Reverse Billing</h2> Both Premium Rate and Reverse Billing mechanisms offer the ability to provide services and content to your customers which can be self-financed or revenue generating schemes. The network operators collect the revenues directly from their customer's credit balance, in the case of pre-pay, or add it to their monthly bill, if on contract. Each network charges a siginifcant portion of the possible revenue. Premium Rate SMS generally requires a network allocated dedicated or shared shortcode to which your customer responds. Sending an SMS to this number is then charged to the customer at a rate determined by the banding of the shortcode. Reverse-Billing operates differently, each of the delivered messages to the customer can be reverse-charged to the customer's mobile account. MessageDrive's billing gateway makes additional network checks to guarantee that payment will be acquired from the correct mobile network operator, as customers can port their existing number from one provider to another. It is important to note that no service or content is delivered until payment has been confirmed through our billing gateway.   <h2>Campaign Analysis</h2> Where available, data collected fom email and web responses can be cross-referenced against the mobile activity report, thereby empowering your databases.For example, the aim of the mobile activity maybe to target a specific age group. Through analysis a picture can quickly be drawn as to the effectiveness of the activity.Other specific targets may include gender,  geographic, interests, brand awareness and revenue generation.For those organisations that do not have a database ahead of activity, post-campaign analysis can be achieved at any point in the future, as all activity data is archived indefinitely.   <h2>Cross-Campaign Analysis</h2> For those organisations who wish to run concurrent campaigns across multiple brands in one or more territories, cross-campaign analysis is an invaluable tool in defining the effectiveness of one activity to another.Cross-campaign analysis provides better targeted mobile marketing activities by cross-referencing the mobile activity against your existing databases. We can help you build a fuller picture of your target audiences' mobile paticipation and habits.As campaigns pass, it is inevitable that some mobile numbers will be used more than once. Against this data, your organisation will be able to check brand loyalty and movement over time.Your organisation can utilise the power of cross-campaign analysis to extract the finest detail about your customers and aid you in planning future strategies.   <h2>MMS Interoperability</h2> Regarded by the global mobile operators as a key service, MMS has experienced remarkable market penetration worldwide since it first launched in 2003. MMS interworking among operators, however, continues to be a barrier to traffic growth and market uptake of the MMS services. Aware of this challenge, the GSM Association has listed MMS interworking as a top priority and recently developed implementation guidelines for third party service providers to help operators rapidly build hub-based MMS interconnections.MessageDrive's connections reaches nearly all GPRS/3G operators around the world. MessageDrive also operates one of world's first MMS management hub services, and provides mobile messaging delivery and other value added services across all types of 2. 5G/3G mobile networks.