MessageDrive - Mobile

<CENTER> <H1>MessageDrive</H1> <hr> <A HREF="index.html" NAME=home>Home</A> <A HREF="mobile.html" NAME=mobile>Mobile</A> <A HREF="media.html" NAME=media>Media</A> <A HREF="solutions.html" NAME=solutions>Solutions</A> <A HREF="corporate.html" NAME=corporate>Corporate</A> <A HREF="glossary.html" NAME=glossary>Glossary</A> </CENTER> <hr> <h1>Mobile</h1> Mobile marketing is becoming a more established method for acquiring, converting and retaining customers. You need a reliable, 24/7 service provider who can keep up with your increasingly sophisticated marketing programme needs.MessageDrive specialises in helping organisations rapidly design, deploy and analyse mobile and other online marketing campaigns in order to significantly improve their return on customer relationships. We have provided solutions to marketeers to make the most out of the mobile channel by enabling them to have significant, ongoing dialogues with their customers. Using sophisticated business and consumer rules, consumer preferences and consumer life style events, we can help you design and optimise highly personalised mobile dialogue with customers via their mobile and the web. Advanced analysis and real-time reports of campaign results provide valuable insights into return on investment and ways of improving future customer interaction.   <h2>Global Coverage</h2> We are able to deliver to over 1.25 billion registered mobile users around the world, precisely 50% of which are are registered in Europe alone. This picture is changing almost daily.We access 42 direct network connections, providing messaging capability to 521 networks in 193 countries (100% of the global GSM market). Cross-territory carrier agreements between networks change regularly. With almost 600 network operators carrying international voice and data traffic from other networks. Our conections are continuously monitored for integrity and routing policies. All network links and agreements are monitored continuously, providing us with all the necessary detail to re-route traffic in the event of network failure. This unique architecture provides us with a layer of resilience over and above the network aggregators. This allows us to offer you fault-tolerant and resilient access to your customers worldwide 24/7. Third Generation (3G) networks are being launched around the world, we have the latest information as these come onstream to provide the best connectivity and customer experience possible.   <H2>Handset Compatibility</H2> Mobile phone manufacturers update models on a regular basis. All capabilities and services for new phone models are provisioned as they come to market, ensuring MessageDrive can reach the widest audience.Currently we support 493 mobile phone models globally. We support 100% (102 models) of those currently available to consumers. All devices manufactured since 1997 are supported for the maximum capabilities offered at that time. Much of our technology is based on reverse engineering of mobile network processes which gives us greater knowledge of the possibilities left unrecognised in many of the available specifications.This knowledge base combined with our understanding of network technologies, equips you with the tools to provide the best available experience that your customers' mobile devices can afford.   <H2>Short Message Service</H2> A simple 160 character message personalised to an individual can make all the difference. With response rates typically exceeding 12%, SMS marketing is now realised to be more cost-effective than conventional media. Many brands can benefit from quick return on investment in mobile marketing activities. Linked with premium rate schemes, mobile marketing activity can be self-financed or engineerined to generate revenues in excess of the cost of the exercise.In the next few years, as the model for mobile campaigns becomes more widely accepted, mobile marketing is set to capture a significant amount of both above- and below-the-line marketing budgets.Mobile campaigns have inherent advantages over other types of marketing media, including the internet and broadcast media: * 62% of the population of Western Europe (aged 14 years and over) own a mobile phone * Messages are targeted directly into the hand of the recipient * Messages cannot be ignored, they have to be read before discarding * Text messaging is the most accepted form of modern communication * Maximise interaction with existing broadcast media * Create new and untapped revenue streams   <h2>Broadcast SMS</h2> SMS Broadcast empowers your organisation to send messages to hundreds, thousands or even millions of mobile phone users within an extremely short time period. Using similar rules to that of mail-merge in word-processing terms, all messages can be highly personalised to the recipient. Our system is entirely automated to handle complex SMS messages including multi-part, ensuring that each part is delivered in order and in good time.As with a message received from a friend, whose name is entered into your phonebook, you can specify any text or number (limited to 11 alphanumeric characters) to automatically appear as the sender of the message. Some operators restrict this feature.All message submissions are recorded to a network level, providing a very high level of detail, with which we can maximise the effectiveness of your campaign. By tracking and reporting on every single message transaction, we can guarantee delivery or report on the exact reasons why a message could not be delivered.   <h2>Interactive SMS</h2> We can offer you various solutions for a truly interactive customer relationship over mobile. All solutions provide tracking and reporting and each can be combined with premium rate or reverse-billed SMS to allow an easy route to revenues for content and services. Rules-based interactive engines can automatically produce responses or provisioning of content. We offer 3 inbound solutions: A dedicated shortcode (4/5/6 digit dependent on territory) capable of handling more than 3300 SMS/min. All messages will be collected and routed to your application or the responses driven by our customer relationship management system on your behalf within the rules of your campaign. A shared shortcode with keyword set up (eg. 83188 message). All messages are filtered accordingly and passed to your application for further processing or handled by our system. A dedicated or shared virtual mobile number (eg 07890 123456). These follow the same process as above but are available for international use, as they appear as standard mobile phone numbers.   <h2>Multimedia Message Service</h2> MMS (Multimedia Messaging Service) introduces dimensions of depth and colour to your mobile marketing campaigns, further heightening the recipient’s experience. Colour images, animated sequences with audio effects and with formatted text beyond the limits of SMS ensures that your brand is delivered on the mobile in the most innovative and immediately accessible of formats. MMS capabilities are defined as a set of formats that are universal to all compatible devices, including text, sequenced audio, digitized real-world audio, images, animation and now video. MessageDrive has extended these capabilities by developing highly-evolved compression, sequencing and delivery techniques. This enables devices to receive, playback and interact with content normally reserved for high-end 3G devices beyond the reach of most consumers. MessageDrive's experience in corporate identity and commitment to the preservation and integrity of design and brand values, presents a unique understanding of the mobile medium. MessageDrive offer full-service MMS campaign creation from media creation through to secure message delivery and reporting.   <h2>Broadcast MMS</h2> Broadcast MMS offers you the opportunity to take maximum advantage of your hard-won mobile database. Not only can you tell your customers about offers, you can now show them..With the broad range of image, audio and formatted text elements available within a single MMS message, it is now possible to create extremely compelling campaigns to a very broad audience.Our system will immediately detect from the destination device its capabilities and provide the best possible experience, re-purposing the content and structure of the message on-the-fly.Complete slide-show presentations can be sent to a phone and linked with an interactive response mechanism.As with SMS campaigns, MMS broadcasts can be fully-personalised. The broadcast mechanic, whether it be SMS or MMS, offers the ability to add to and cleanse your mobile centric databases.   <h2>Direct-To-Mobile Delivery</h2> Following developments in tracking, configuration and interrogation of the target mobile phone (also improving the collection of payment for content), the result is automated direct delivery of content. Fast and convenient, this requires no user interaction.The costly experience of connection into a WAP portal is often required to hunt down the content ordered.  This cost is one that is borne by the user and only benefits the networks. We offer a much improved customer experience. Direct2Mobile provides a unique system of automatically devising the best available method to deploy content to an end-user's mobile phone.By interrogating the mobile phone and the network to which it is connected, the system will automatically collect as much detail about the possible interactions with the mobile as is possible. If a mobile can receive MMS and a GPRS connection, the service will provide the content over MMS directly to the phone. Alternatively a WAPpush method is invoked, which will deliver a link and an automatic prompt to download the content.   <h2>On-pack Promotions</h2> Leverage the strength of your brand and trademarks to drive an interactive campaign. A physical product provides you, as a brand owner, with the perfect vehicle for collecting valuable information about your new and existing customers. The benefits: increased brand awareness; promote brand loyalty; and establish a direct communication channel with consumer, which can also be an on-going activity as opposed to unconnected on-pack promotions. The data collected is then remodelled and analysed to fine tune existing marketing activities or provide the opportunity for further targeting. MessageDrive is by no means a marketing company, in this realm we are a mobile marketing consultancy and we expect marketing experts and agencies to provide us with the look, shape and feel of the proposed campaign, however extraordinary. We have the knowledge and understanding of the widest mobiile technologies to provide state-of-the-art solutions to give the best consumer experience for your intended audience. You can use this technology to improve and increase the potential of your current database, to better understand and own your customers.   <h2>Secure Product Coding</h2> Utilising our knowledge in cryptography and secure coding algorithms, MessageDrive has made it possible to deliver a unique number generation system to enable multiple campaigns to run simultaneously over multiple brands cross-territory. Any product and packaging coding can be integrated simply into the number generation schemes. For security, we do not hold the codes in their full form, merely the algorithms used to produce and decode them. The packaging lines hold the key to the rest of the number. Preventing fraudulent abuse of costly Text-to-Win content download promotions.As campaign sizes increase, issues can be raised whereby multiple campaigns over large territories can quickly run out of control. MessageDrive have addressed this by ensuring every message received is marked with the country of origin, the sender's mobile phone number and the shortcode on which the mesage is received. Each campaign is uniquely identified by the country that it operates in and also the network shortcode that is used.We track every entrant's transaction into a campaign. If your campaign requests only one entry per user, abuses can be stopped for multiple entries and we can deliver a unique piece of content on each entry.   <h2>Broadcast Promotions</h2> Broadcast advertising, whether television or radio, is generally regarded as a one-way offering. The effectiveness of this type of campaign is generally measured by additional sales or orders taken.MessageDrive proposes a two-way solution, an instant response mechanism that in fact without mobile technology would not be possible. The response could be as a result of a competition or giveaway promotion.Whilst broadcast promotions can drive traffic to your website, a mobile phone is more likely to be sitting next to the television remote control. The responses can be almost instantaneous, communication can then be continued beyond the scope the broadcast, allowing extended dialogue with your customer.All campaigns can be managed to send or receive where time-critical interaction is paramount. MessageDrive will then deliver response figures and breakdowns which enable you to monitor the effectiveness of various broadcast channels and timings. The resulting  demographics can then be used to influence your future promotions and planning for broadcast and scheduling.   <h2>Competitions</h2> A most cost-effective method for gauging effectiveness of a broadcast or on-pack promotion is to create a mobile competition. The motivation for competitions is the opportunity to give something back to your customers, in exchange for valuable customer data. MessageDrive's data collection methods and database build allow pre-activity data targets to be set, ensuring seamless integration into your existing systems.Competitions of any kind provide the opportunity to reward your customers for their loyalty to your brand or service. Unlike any other medium, mobile messaging is the perfect response vehicle for instant competitions, due to its real-time nature. Competitions can be revenue-driven, event-driven or created purely to collect data.To maintain control of the costs of such an activity, rules can be set to establish the rate of success and failure, with many parameters to control the customer interaction. The competition response mechanism is based around a custom rules-based engine. The system can control the extent of the user interaction in the competition and allow integration of other mechanics to extend the life of the data.   <h2>Loyalty Schemes</h2> A reward collection or loyalty scheme creates continued dialogue between you and your customers. Building a stronger relationship and understanding of your customers' requirements and above all, increasing brand awareness.MessageDrive offer a loyalty engine building system drawing from the simplest competition engines to sophisticated mobile and web applications. The building blocks of the loyalty engine are totally integrated into the core of our systems, which feeds on data from all the required components to give you the fullest picture of the dynamics of your customers. Rewards can be tailored specifically to the mobile device, including multimedia such as music and pictures. Alternatively, the rewards can be linked with retail schemes to include mCoupons and mTickets redeemable through a web portal or over the counter at participating stores and venues.During the course of any scheme, MessageDrive captures a vast amount of customer information, including usage behavior and redemption data in real-time. Customer participation can last weeks, months or years. The longer the involvement within the scheme, the deeper the understanding of your customers.   <h2>Voting/Polls</h2> MessageDrive have developed fast and accurate systems to gather people's opinions on any subjects, in real-time. The systems can be set-up to monitor for full-filtering of explicit content in live broadcasts.Applications include:* TV polls, including reality shows to vote for the winner* Opinion gathering for live news and magazine shows* Polls or opinions taken within sporting events or seasons* Market research and demographics   <h2>Device Configuration</h2> One of the major problems impacting mobile campaigns and content delivery is the idiosyncracies between different devices. There are many parameters that make the user experience a troubled one. These include differences between manufacturers, models, network access and configuration.MessageDrive has developed a process removes the need for any user interaction. Whilst provisioning services to a specific device, our system interrogates the phone and the network regarding the device. This reveals a unique profile, often referred to as User Agent Profiling, but also uniquely to MessageDrive Network Configuration Profiling.These build a picture of the mobile device, and enable us with further interaction to automatically configure the device to receive content. This adds to the profiling of an individuals use of their mobile through our systems. We also keep historical records determining when a phone has been changed, or the network has been changed.This allows MessageDrive to offer substantially more data back to you about your customers.   <h2>Content Delivery</h2> Media and content owners and distributors can benefit from high-level technical resources without the need for any knowledge of the mobile space. The delivery of complex mobile content is made simple, any organisation can provide industry standard content formats for text, audio and graphic to the content delivery mechanism. Safe in the knowledge that their customers will receive their content in perfect condition, securely and in a timely manner. Content can be delivered to MessageDrive's systems securely over the internet. The content is then stored and automatically re-purposed for all its intended destination devices. We offer a no-worries 'black-box' solution, enabling you to concentrate on content and campaign development, without the need to know what is required to deliver to a mobile device.