MessageDrive

MessageDrive.com <CENTER> <H1>MessageDrive</H1> <hr> <A HREF="index.html" NAME=home>Home</A> <A HREF="mobile.html" NAME=mobile>Mobile</A> <A HREF="media.html" NAME=media>Media</A> <A HREF="solutions.html" NAME=solutions>Solutions</A> <A HREF="corporate.html" NAME=corporate>Corporate</A> <A HREF="glossary.html" NAME=glossary>Glossary</A> </CENTER> <hr> <h1>Media</h1> With over 20 years combined experience of creating and managing <SBR/>media from print through to video, we understand the requirements <SBR/>of media content owners and distributors, to maintain the integrity of <SBR/>their works and the rights held by them.As mobile handset capabilities evolve, new exciting media formats <SBR/>emerge. MessageDrive is at the forefront, offering creation and <SBR/>conversion solutions to all media formats. All media and content has a value. MessageDrive keep abreast of <SBR/>the standards in protection of mobile media assets with the latest in <SBR/>Digital Rights Management schemes.Development continues to forge ahead with the latest in mobile <SBR/>media technology, for example, increasing the number of frames in <SBR/>screensavers and improving the quality and throughput of mobile <SBR/>video, therefore enhancing the end-user experience.   <h2>Content Management</h2> MessageDrive's CMS controls the quality and availability of all content source material and device specific encodings. Our technology will enable previewing of your deliverable content, prior to download. Including sampling of monophonic and polyponic ringtones as they would be heard by the consumer’s handset. It also provides the ability to preview still, animated sequences and video, with simple user control, on the consumer’s handset type. The handset manufacturer and model can interrogated within the user interface in real-time. Taking good quality source, the CMS learns and builds the content libraries available to your customers, maximising handset and network capabilities. Media re-purposing is made possible by a rich collection of conversion and analysis tools, working in parallel with the messaging system. The entire suite provides in-line and on-the-fly re-purposing of most major media types to the provisioning and deployment of all current mobile supported content formats. In addition, the system provides the resources to enable high quality pre-sales experience for the end-user, including samples and interactivity.   <h2>Content Creation</h2> We can create and re-purpose any custom media from any original <SBR/>source to all mobile media types. make from that content which is <SBR/>deliverable to all phone types.Audio can be converted from any existing digital format, including <SBR/>CD PCM audio and mp3. Graphics can be created from images <SBR/>used on your website, digital camera images or stills from <SBR/>animations and video. Videos and screensavers can be converted <SBR/>from your existing digital video sources. Examples might include <SBR/>broadcast advertising or a corporate video stored on digital media, <SBR/>such as CD or DVD, or commonly found PC video formats.We can create any mobile multimedia content from any existing <SBR/>material held electronically from any source, making deliverable <SBR/>content to all phone types and form-factors. These include: operator <SBR/>logos, group graphics, picture messages, wallpaper/backgrounds, <SBR/>screensavers, monophonic ringtones, polyphonic ringtones, video <SBR/>ringtones, video screensavers, video streams and downloads.   <h2>Content Conversion</h2> mCube is the core of our multimedia encoding and delivery system. With access to this we can equip you with the tools and access to media for you to market compelling campaigns and downloads for multiple formats over many device manufacturer's handsets. All current content can be re-purposed, irrelevant of media type to most mobile multimedia types. Any items can be re-purposed by MessageDrive’s conversion system to all current mobile handset form- factors and types. New formats are implemented on an on-going basis. Not all mobile phones offer the same content experience. MessageDrive's database ensures content and device are matched for the very best user interaction. * Maximum available support of all mobile media types * Full capability of each manufacturer and model can be exploited * Automatic re-purposing offered in-line and on-the-fly of the messaging process   <h2>Content Delivery</h2> Content owners who wish to enter the mobile market, but lack the <SBR/>know-how or contacts to enable entry, can benefit directly from the <SBR/>services we offer. MessageDrive provides all the tools to create <SBR/>SMS and MMS services for small national based services to large <SBR/>scale global campaigns.Seamless integration between the media conversion components, <SBR/>delivery mechanisms and customer relationship management <SBR/>system, provides straight-forward methods to deliver your content <SBR/>and secure revenues generated from your services.Content is re-purposed on-the-fly to provide the best appearance of <SBR/>your media on the destination mobile, whatever the form-factor and <SBR/>type. The delivery process is monitored in detail, resulting in a much <SBR/>improved customer experience.  Accurate and timely delivery of <SBR/>your content, leading to greater customer retention.   <h2>Tracking</h2> As standards are beginning to be introduced for the delivery and <SBR/>protection of mobile content, including the much vaunted issues <SBR/>over Digital Rights Management, we are best placed to offer secure <SBR/>tracking of valuable audio and branded content.Tracking of every possible item of information regarding the delivery <SBR/>of content, provides our CRM with valuable information. Every <SBR/>mobile phone number used by our systems, will have a complete <SBR/>history of content delivery, building a profile of your customers' <SBR/>requirements and trends.As content services continue to expand and your customer base <SBR/>grows, a fuller picture is revealed. We record all content and media <SBR/>transactions. This provides a useful insight as to what sells and <SBR/>what does not. Predictions can be made as to the potential success <SBR/>of a new range of content based on historical analysis. This data <SBR/>can be used to direct your current and future content offerings.   <h2>Auditing</h2> Four years ago we helped the MCPS improve the process for auditing and reporting quarterly sales of ringtone. All audio content is automatically serialised and additional information is gathered for the process of rights recovery. Each audio production whether a monophonic ringtone, polyphonic ringtone or digitised audio sample is aligned with its most basic auditing information. Moreover this provides valuable information which can aid selection from user websites or portals, including title, artists, genre, publisher, copyright owner and the recording identifiers for auditing purposes. We will provide you with audited reports for submission to your local copyright collection authority. We can submit quarterly reports and royalties due directly to the MCPS on your behalf. All royalties for copyright-protected music, including ringtones and audio downloads, are paid directly to the Mechanical Copyright Protection Society (MCPS), the UK’s music copyright collection society, a member society of BIEM. BIEM is the international organisation representing all mechanical rights societies and their members, including: composers, authors and publishers, and record companies around the world.   <h2>Digital Rights Management</h2> MessageDrive's commitment to media content owners extends to <SBR/>full protection and traceability Digital Rights Management.We offer full DRM encoding on the majority of content to the widest <SBR/>range of phones. Our system encapsulates the content with rights <SBR/>notices of the content owner to full Open Mobile Alliance (OMA) <SBR/>standard.All mobile phone models launched since early 2003, which account <SBR/>for the majority of the phones in the marketplace, have at the very <SBR/>least Forward-Lock capability. This prevents the recipient from <SBR/>forwarding the content downloaded to another recipient, unless <SBR/>otherwise authorised to do so.There are 3 types of DRM, each respectively offering greater <SBR/>security and control:* Forward Lock* Combined DRM DRC encapsulation* Separate DRM object and content object protection.MessageDrive provides solutions for all 3 types of DRM.   <h2>Personalization</h2> All messages can be personalised as with any other type of direct <SBR/>mail.MessageDrive provide ultimate flexibility with on-the-fly <SBR/>individualisation for graphics and other content. Examples of this <SBR/>could include:* your customer's first name overlayed into a wallpaper; stylised and <SBR/>manipulated in-line of delivery;* re-colouring of images on-the-fly;* a television station ident overlayed on a screensaver or video clip;* template-driven framing of graphic and animated content;* selection of background colours and patterns for logo placement;* composite two or more images on-the-fly.In addition, we can offer a highly sophisticated graphics engine that <SBR/>can generate personalised graphics, which can be further added or <SBR/>superimposed over an existing graphic or animated sequence.The benefits can be demonstrated for unique or limited release <SBR/>content, where an individual's name can be applied within the <SBR/>content. This is a unique offering yet to be matched by other content <SBR/>providers.   <h2>Audio</h2> MessageDrive's audioCMS controls the quality and availability of all ringtone source material and device specific encodings. The conversion system utilises state-of-the-art mathematically and musically accurate algorithms, to ensure that your customer receives the best possible experience that their mobile phone can afford. Key factors in audio conversion: * Automated cross-format best instrument selection for polyphonic formats * Conversion pass includes audio sample production on-the-fly * Convert entire ringtone libraries within hours, to all major formats including: RTTTL, NOKring, EMS iMelody (v1.0, v1.2 and v2.0), Sagem, Motorola, MIDI, SMAF, SMF, XM(A)F * Convert entire audio libraries within hours, to all major formats including: MP3 (CBR and VBR upto 320kbps); MPEG-4 AAC audio, AMR (nb & wb), WAV, and other audio clip formats   <h2>Graphic</h2> MessageDrive's CMS controls the quality and availability of all graphic and image-based source material and device specific encodings. The conversion system employs state-of-the-art image optimisation technology, to ensure that your customer receives the best possible experience that their mobile phone can afford. Key factors in graphic and image-based conversion: * Automated re-purposing of colour and grayscale graphic media to fit all form-factors * Automatic scaling, rotation and crop of all graphic media types * Automatic colour palette reduction to fit colour space of receiving device, optimising download size * Caching of pre-converted media * Animated or video source generated screensavers or animated picture messages * Conversion pass includes display sample production for bitmap and animated sources * Adult image service scanning, alerts and filtering   <h2>Video</h2> Through development of our own audio and video media streaming servers, we are now able to offer uncompromised quality and sustainability of video products to the mobile. Video download and streaming data can be prepared at frame rates upto 30 frames per second (currently video-capable mobiles can support upto 15 fps). Video frame sizes are currently supported at no larger than 176h x 144v pixels. MessageDrive support all current 3GPP formats for audio/video delivery. All frame-based animated formats can be encoded to constant and variable bit rate compression dependent on target device. RealVideo, conforming to the video standard H.263 for selectable bandwidth streaming, with Adaptive Multi-Rate (AMR-nb) audio. MPEG-4 video, a compression and encoding technique derived from the success of the MPEG-2 standard used for digital terrestrial and satellite transmissions and encoding on DVD video discs. MPEG-4 has been designed specifically for high quality video for narrowband devices. In addition, perfectly synchronised audio is provided in MPEG-2 AAC format at rates upto 320kbps.   <h2>Content Development</h2> Much of today's wireless content and browsing experience has been disappointing. Dropped connections, latency issues, complicated user interfaces, lack of variety and functionality. Our expertise in Macromedia Flash will shortly be borne out, with the proliferation of devices that are entering the market with Flash Lite embedded. We can produce and deliver tomorrow's branded mobile services to consumer handsets quickly and cost-efficiently, and in high-volumes. The adoption of Flash Lite has accelerated dramatically throughout the second half of last year and is expected to grow exponentially throughout this year, raising the total number of Flash-based devices from 17.2 million in 2004 to an estimated 40 million by the end of 2005. Designed to make the most of the limited resources of small devices, Flash Lite has been licensed by the world's leading wireless operators and manufacturers, including NTT DoCoMo, SonyEricsson, KDDI, Samsung Electronics, and T-Mobile, to provide their customers with richer, more engaging, and easier-to-use mobile experiences.